Executive Summary
ADS Global Media Systems has developed a software process by which either National Advertisers and Digital Signage locations or networks can access each other through a web-based demographic matching process. This Patent Pending invention provides advertisers with uncomplicated real-time access to Digital Media of any genre, anywhere. The selection process encompasses demographic drill down selections, campaign duration, and total spend per advertisement. Our player software calculates reports and bills advertisers for their delivery totals. Each advertisement is targeted and tallied, and each exposure is verifiable. There is no waste. Any location or network operator can log into our Advertising Distribution System (ADS), download and play ads selected specifically to promote their products or services. Each location receives a percentage of the revenue generated by their Digital Signage system.
Advertisers are billed a very cost-effective one penny per exposure.
By design, the system always runs at a 100% load of advertisers. With 5000 locations (a target attainable within the first year of operation) the ADS will generate $4.5 million in company revenue per month. The system is completely automated and scalable to any genre of advertising.
Jim Hickman of ADS Global Media Systems has assembled a team of experts with proven abilities covering all aspects of development and operation.
Highlighting our group are:
- Director of Properties, David Hughes, formerly Director of Properties of Screen FX (UK).
- Marketing Director, Mike Komisar, who brings decades of experience as the Vice President of Marketing and Advertising for both Petro Canada and Gulf Canada, as well as being a former VP of Toronto-based MacLaren Advertising.
Our product will help to eliminate millions of tons of tree harvest and the subsequent waste attributed to the poster industry.
The Digital Signage industry is the world’s fastest growing advertising medium. There are thousands of networks world wide. The unyielding growth in the deployment and development of LCD flat panel display systems at point of purchase is fuelled by dropping equipment prices, audience acceptance and proven ROI.
What is Digital Signage? Wikipedia defines Digital Signage advertising as a form of out-of-home advertising in which content and messages are displayed on digital signs, typically with the goal of delivering targeted messages to specific locations at specific times. Digital signage offers superior return on investment compared to traditional printed signs. Digital Signage is a targeted, effective, and flexible advertising platform. At present, technical limitations are hindering this new medium from attaining its full commercial potential. Small network deployments must rely on local ad sales to generate revenue. Only the very large networks have been successful in attracting some national advertising dollars. The many Digital Signage networks throughout North America and worldwide are currently unreachable en masse to national advertisers. The demographic selection process and access to existing and emerging networks, present a cumbersome process which most national advertisers dismiss as impossible.